Online Marketing Opportunity

Our client is looking for a bright, talented and capable marketing professional. Read on!

Marketing Manager for Boutique Research and Consulting Firm
Our growth and expansion creates an immediate need for a dynamic, results-oriented Marketing Manager. This hands-on role demands a resourceful, goal-driven individual skilled in implementing practical solutions in a high-demand, fast-paced environment. Online marketing expertise is essential.

The ideal candidate:

w Thrives on achievement and excellence; understands “world class” service delivery
w Has a proven track record of success creating, launching and implementing email, direct mail and online campaigns in a demanding, client-driven environment
w Has quantitative marketing skills and will develop KPIs and marketing scorecard in collaboration with our senior team
w Demonstrates a keen eye for even the most minute detail
w Delivers on time and within budget
w Brings energy, new ideas and operating savvy
w Places objectives at the forefront of every activity (i.e., form over function need not apply)

Who You Are
An experienced, enterprising and effective marketing pro, the Marketing Manager works hand-in-hand with BTI’s principals and analysts. Responsibilities include:

w Leading marketing operations and implementation, including
- Calendaring
- Web and live events
- Tracking and reporting; offering conclusions and analysis to fuel company objectives
w Crafting and executing high-impact email and direct mail campaigns
- Drive direct sales of BTI research and reports
- Support ongoing business development efforts
w Bringing freshness and interactivity to BTI’s online presence
- Manage enhancements and updates to our new website
- Initiate regular content updates
- Incorporate social media and SMO
w Selecting and managing a team of contractors and vendors including printers, designers, mail houses, web hosting services and CRM software providers

The best candidate brings:

w Bachelor’s degree and 5+ years of hands-on experience in B2B direct marketing, including:
- Both quantitative and qualitative marketing experience; able to link marketing efforts to overall company strategy and results
- Building effective online brand and presence
- Email campaigns with measurable results
- Vendor selection and management
- CRM maintenance
- Website enhancements and maintenance
w Exceptional written and oral communication skills
w Flexibility, creativity and analytical skills
w A passionate, relentless and unwavering commitment to clients and to our work
w An ability to meet aggressive deadlines and deliver high quality work on schedule
w A strong work ethic and the ability to self-manage in an entrepreneurial environment
w Vigilant attention to detail
w Outstanding project management and collaboration skills
w Strong Word and Excel; some knowledge of HTML preferred
w Knowledge of SEO/SMO, social media tools and/or web platforms, design and usability a plus; experience in community building as well as client acquisition and retention
w The ability to quantify the value of this role at BTI including defining KPIs and a scorecard for all marketing activities

Who We Are
The BTI Consulting Group is a dynamic, growing strategic market research and consulting firm. We are the leader in providing high-impact, no-nonsense strategic market research. We deliver world-class research to our clients around the globe.

As a key member of our team, you will enjoy our small, collaborative environment where everyone makes an impact. This is a terrific growth opportunity for someone with proven skill to coordinate and execute our marketing activities.

Application Process

Qualified candidates should e-mail their resume (in an MS Word file), cover letter and salary requirements to: Patricia Hunt Sinacole, CEO and Founder, First Beacon Group LLC at psinacole@firstbeacongroup.com. The BTI Consulting Group offers a competitive salary and outstanding compensation package. For more information about our company, visit bticonsulting.com or Google us.

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